品牌故事



 


Rudy Project(璐迪体育),世界顶级运动装备制造商,

Elevate YourPerformance

全球运动近视镜领导品牌,

Rudy Barbazza于1985年在意大利奢侈品发源地Treviso创办

以其创新的技术和精湛的意大利工艺闻名于世,

产品包括专业运动镜、运动近视镜、时尚太阳镜及头盔四大体系

其门店遍及全球65个国家和地区2016年正式进入中国,并迅速获得国内市场的追捧。 

 

Rudy Project产品涉足自行车、铁人三项、滑雪、高尔夫等全运动项目,

成立以来赞助多个世界顶级赛事与多个顶级车队合作,

 如:IRONMAN全球赛事巴林美利达车队、Trek-Segafredo崔克车队、Lotto-Soudal比利时乐透车队等。

迄今已有超过10000名佩戴Rudy Project装备的选手问鼎了冠军。

其中有广为人知的铁人三项冠军Andy Potts、高尔夫运动员Jaco van Zyl、摩托车明星骑手Cyril Despres, Bradley Smith, Alexis Espargaro等。








Rudy冠军之选











RUDY PROJECT: ELEVATE YOUR PERFORMANCE
Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the aim of improving the performances of athletes the world over, Rudy Project has been the leader in Europe in the sports and eyewear sector for 30 years. This success is the result of constant investment in the development of new materials and technologies for lenses and frames, a special vocation to qualitative excellence and a well-conceived and targeted marketing and communication strategy.
The love for progress, passion for style and attention to quality have given life to an exclusive collection of technologically-advanced sports eyewear. “Technically Cool” is the company payoff, two words which best express the essential characteristics of each Rudy Project product.All Rudy Project eyewear is 100% made in Italy and stands out thanks to the technological materials used for the frames and lenses, the aesthetic design, the attention to detail and quality of the products, and the precision packaging.
Now present in more than 60 countries, Rudy Project has over 3,000 sales outlets in Italy alone, mostly at opticians', and numerous single-brand sales outlets, throughout the world, especially in the Far East. Exports count for about 85% of sales and include traditionally difficult countries like the United States, which today is Rudy Project's main market. Rudy Project has partnerships with athletes from all sports. It listens to their needs, takes in their requirements and then researches and uses the latest-generation materials to produce totally innovative technical solutions. An intense sponsorship activity, involving some 10 thousand athletes from all sports across the globe, is the basis of the marketing and communication strategy that has put Rudy Project on the front covers of the top magazines.
Technical sunglasses, bicycle helmets, wraparound glasses, but also sport accessories for brand extension - watches, clothing and bags, the range now comprises more than 5,000 articles. The standout coll







厦门陆迪体育用品有限公司

地址:福建省厦门市湖里区安岭路988号新希望大厦B601

电话:0592-5050822

邮箱:rudy@rudychina.com

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